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10/6/2016
East Bay AWIS Leadership Coaching Event - The Psychology of the Modern Mind

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AWIS Webinar: Writing to Get Published: How to Craft a Marketable Book
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Publishing a book takes more than just good writing. You also need market savvy, professionalism, and drive. In this webinar, veteran editor Katherine Pickett offers the inside scoop on how you can improve your market savvy and craft a more marketable manuscript. You’ll learn why you should prepare a book proposal before you write and how to avoid the most common mistakes new authors make. You’ll also get practical advice on how to research your competition, define your target market, and solidi

9/23/2014
When: 9/23/2014
12:00 PM ET
Presenter: Katherine Pickett, Owner/Editor at POP Editorial Services
Contact: Ric Weibl
703.894.4490


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Writing to Get Published: How to craft a more marketable book
Presenter:
  Katherine Pickett, Owner/Editor at POP Editorial Services
Who Should Attend: 
Any woman in STEM interested in publishing a book

Publishing a book takes more than just good writing. You also need market savvy, professionalism, and drive. In this webinar, veteran editor Katherine Pickett offers the inside scoop on how you can improve your market savvy and craft a more marketable manuscript. You’ll learn why you should prepare a book proposal before you write and how to avoid the most common mistakes new authors make. You’ll also get practical advice on how to research your competition, define your target market, and solidify your marketing hook.   

Walk away from this webinar with an understanding of:

  • How to move from an idea to serious development of a book manuscript
  • How to persuade others that your book idea is ready for publishing
  • The basic structure of book proposals that meet expectations of publishers

ABOUT  THE PRESENTER

Katherine Pickett earned her bachelor’s degree in English from Loyola University Chicago and has been involved in the publishing industry for 15 years. Beginning with an internship in 1999, she spent 5 years as a production editor with McGraw-Hill Trade in Chicago before moving on to the medical textbook publisher Elsevier Inc. in St. Louis.

In 2006, Katherine left Elsevier to start her own company, POP Editorial Services, and is now a full-time freelance copy editor, proofreader, and developmental editor. She is author of Perfect Bound: How to Navigate the Book Publishing Process Like a Pro (www.HopOnPublishing.com). Through POP she offers copyediting, proofreading, and developmental editing to authors and publishers across the country.

Throughout her career Katherine has edited more than 300 books in a wide range of topics and genres. She is an active member of the Editorial Freelancers Association and the St. Louis Publishers Association and is president of the Montgomery County chapter of the Maryland Writers’ Association. She is also a polished speaker and workshop leader, educating writers and indie publishers about the book publishing industry since 2008. You can find her blog at www.thePOPnewsletter.com.


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