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AWIS Webinar: Unconscious Gender Bias in Entrepreneurship
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AWIS Webinar: Unconscious Gender Bias in Entrepreneurship

Unconscious gender bias is a heavily studied and much discussed phenomenon in the world of work, but to date, it has been given little attention in the world of entrepreneurship. In this webinar, we'll discuss a series of experimental studies in which sought to measure gender biases in entrepreneurship and to identify the reasons why such bias persists.

5/13/2015
When: Wednesday, May 13, 2015
12:00 Noon - 1:00 PM EDT
Where: AWIS Webinar Event
Presenter: Dr. Sarah Thébaud, Department of Sociology, University of California, Santa Barbara
Contact: AWIS Staff
703-894-4490


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Unconscious gender bias is a heavily studied and discussed phenomenon in the world of work, but to date, it has been given little attention in the world of entrepreneurship. In this talk, Professor Sarah Thébaud will discuss a series of experimental studies which  sought to measure gender biases in entrepreneurship and to identify the reasons why such bias persists.

 The study shows that rather than being rooted in stereotypes about women's lack of commitment or likeability, the disadvantages women entrepreneurs face are rooted in stereotypes about women's competence and skills, abilities which presumably don't fit the "lone warrior" stereotype many people have about "entrepreneurs."

A key focus of discussion will be on the implications that these findings have for how organizations and individual entrepreneurs can develop effective strategies to combat bias and to promote the goals and ideas of women entrepreneurs.

Presented by Sarah Thébaud, Ph.D..  Professor Thébaud is an Assistant Professor of Sociology and a Faculty Research Associate at the Broom Center for Demography at the University of California, Santa Barbara. Her research focuses on identifying the social psychological and macro-institutional sources of gender inequality in the new economy. Recent work focuses on persistent gender stratification in entrepreneurial activity, families, investment markets, science and higher education. Her research has appeared or is forthcoming in the American Sociological Review, Social Forces, Gender & Society, and Social Psychology Quarterly. Sources of funding for her research have included the National Science Foundation, the American Sociological Association, and the Kauffman Foundation, among others. She received her Ph.D. in Sociology from Cornell University.


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